Marketing Professional, Dr. Richard Bagozzi, Featured as College of Business Distinguished Speaker

May 07, 2014

dist COB Bagozzi

CORPUS CHRISTI, Texas – The College of Business at Texas A&M University-Corpus Christi hosted one of the most prolific and influential scholars in marketing, Dr. Richard Bagozzi, on April 28.

Bagozzi, who is a three-time recipient of the Honoris Causa distinction and has been awarded the Medal of Science by the University of Bologna in Italy, was featured as the College of Business’ Distinguished Speaker for the monthly Faculty Research Seminar held in the Michael and Karen O'Connor Building.

“Dean John Gamble supports the initiative of bringing such prominent scholars to the College of Business,” said Dr. Monica Hernandez, Assistant Professor of Marketing. “Co-hosting a Distinguish Speaker Series will give both business students the opportunity to learn from and faculty to collaborate with successful scholars that are highly valued.”             

Bagozzi offered two presentations for the department. The first presentation was offered to faculty as part of the College of Business Faculty Research Colloquium. He presented his most recent work on neuroscience that applies to many Marketing and Management areas.

His first presentation addressed biological bases of manager and consumer behavior to study neuroscience processes, genetic, and hormonal methods. The presentation was followed by a luncheon in which faculty was able to have one-to-one research conversations with Bagozzi.

The second presentation was offered as part of the Distinguished Speaker Series of the American Marketing Association (AMA) Collegiate Chapter. A large audience comprised of AMA officers, students from all majors, and other visitors was able to listen to a broader topic of neuromarketing.

Bagozzi is the author of numerous journals in several business disciplines. He also conducts basic research into human emotions, decision making, social identity, ethics, and action.