CORPUS CHRISTI, Texas –Business students in Dr. Margaret Lucero’s Social Entrepreneurship class gave presentations on November 19 which addressed the current challenges faced by non-profit organizations and offered helpful solutions to help them run more efficiently.
The Social Entrepreneurship class covered the innovative use of organizations that are focused on social missions. The students created poster boards to help showcase their ideas and information. The non-profit organizations, the public, and the campus community were invited to this event.
Non-profit organizations who participated in project included Mary McLeod Bethune Daycare, the Art Center of Corpus Christi, and the Corpus Christi Literacy Council.
“We are an important part of the community at Texas A&M-Corpus Christi,” said Lucero, a Professor of Management. “It is important for students to understand that the management concepts they are studying can be applied to their jobs and may also enable students to help in their communities.”
Each group conducted additional research using the Mary and Jeff Bell Library’s databases, applied knowledge through previous coursework, observation of the chosen non-profit in their workspace, and interviews of key people in the organization. The assignment also applied the Porter Five Forces Model, a business model specifically adapted for these non-profit organizations.
“I had my students do this project in an effort to learn about social ventures, instead of only business ventures, which also provides a service to the community,” she said.
Lucero, who has been with the Island University for nearly 13 years, says that she uses projects that help students to develop their critical thinking skills and engagement within the community.