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Scholarly Research by College of Business Faculty Has Impact on Finance, Economics, and Marketing Theory and Practice

August 24, 2015


CORPUS CHRISTI, Texas –Scholarly research by faculty in the College of Business at Texas A&M University-Corpus Christi continues to be recognized by peers in academe for its impact on understanding of business theory.  Dr. Patrick Crowley, Dr. Monica Hernandez, and Dr. Alexandra Theodossiou have recently published highly-regarded articles in the areas of economics, business finance, and marketing.

  • Dr. Alexandra K. Theodossiou, Assistant Professor of Finance, recently published an article in the Journal of International Financial Market, Institutions and Money with Dr. Panayiotis Theodossiou, Professor of Finance and Dean of Faculty of Management and Economics at Cyprus University of Technology. The article examines individual stock returns in the pharmaceutical industry. The authors find in the article titled, “Stock Return Outliers and Beta Estimation: The Case of U.S. Pharmaceutical Companies,” that pharmaceutical stock prices can experience dramatic swings resulting from unpredictable company-specific events.  In addition, Theodossiou and her co-author discuss how efficient estimation of the equity cost of operating public corporations is essential for a rational investment policy. They confirm the presence of an outliers-driven, often significant bias in OLS beta estimates by undertaking parallel estimates with a related method based on a mixed-return model. To read the full article, click here.
  • Dr. Patrick Crowley, Professor of Economics, published an article with Dr. Andrew Hughes Hallett, Professor of Economics and Public Policy at George Mason University, in the June 2015 edition of Journal of Macroeconomics. In the article titled, “Great Moderation or “Will o’ the Wisp”? A Time–Frequency Decomposition of GDP for the U.S. and U.K.,” Crowley and Hallett explore the relationship between the growth of real GDP components at different cycle lengths in the frequency domain using discrete wavelet analysis. This analysis is done for both the United States and the United Kingdom using quarterly data, and reveals interesting differences. To read the full article, click here.
  • Dr. Monica D. Hernandez, Associate Professor of Marketing, published an article with Dr. Handan Vicdan, Assistant Professor of Marketing at Emlyon Business School, in the Journal of Retailing and Consumer Services. In the article titled, “Modeling Word of Mouth vs. Media Influence on Videogame Preorder Decisions: A Qualitative Approach,” Hernandez and Vicdan explore the responsiveness of consumers of innovative technology products to mass media and marketer-originated information.  The study finds that mass marketing is most effective for continuous innovations, whereas consumers tend to rely on information gained from friends or online reviews when making purchase decisions regarding breakthrough technological innovations. To read the full article, click here