Discover Your Island

TAMU-CC Teams up with AAF to Assist Local Child Advocacy Group with Marketing Campaign

October 28, 2016


CORPUS CHRISTI, Texas – Creative minds across the Coastal Bend gathered at Texas A&M University-Corpus Christi on Oct. 22 to volunteer for ONE DAY. ONE DAY is a public service event that brings together local university students with professional designers, creative directors, copywriters, media experts, videographers and video editors to develop and implement marketing strategy and advertising plans to help a 501(c)3, not for profit organization that has little to no marketing or advertising budget.

The Children’s Advocacy Center of the Coastal Bend (CACCB) was selected to receive the free advertising services. CACCB is a collaborative effort of public agencies charged with investigating, prosecuting, and treating child victims of sexual and physical abuse. Their mission is to lessen the trauma to abused children and their families by uniting the efforts of public agencies and enlisting the support of the community.

“When I found out we were chosen for ONE DAY, I felt like we won the lottery,” said Clarissa Mora, CACCB Executive Director. “I am so humbled by every single person who dedicated their entire Saturday to our project. I was blown away by the talent they possessed and impressed beyond words with the ideas they came up with.”

ONE DAY is co-hosted by the Island University and the American Advertising Federation – Corpus Christi Chapter. It was created in 2014 by Dr. Amanda Garcia, Associate Professor of Art at Texas A&M-Corpus Christi and Graphic Design Program Coordinator to not only fill a need in the local community, but to also give Islander students the opportunity to work with advertising and media professionals.

“In one day, the team of volunteers, including TAMU-CC students, faculty, staff and community members, creates an entire campaign from concept to completion,” said Garcia. “This event gives our students the opportunity to get real life experience working on these campaigns and with industry professionals.”

Finished products for the CACCB included images for billboards, benches and online ads, as well as a new logo for the organization.

“I felt like the team of volunteers truly understood the message and goal of the CACCB,” said Mora. “The campaign will help us get the word out to our community about each of us has a moral obligation to report suspected child abuse. Child abuse should not be tolerated and the entire campaign holds true to that message.”