CORPUS CHRISTI, Texas – Texas A&M University-Corpus Christi is excited to offer a new Bachelor of Arts in Media Arts degree beginning fall 2017. The degree plan has been approved by the Southern Association of Colleges and Schools Commission on Colleges, the Texas Higher Education Coordinating Board and by the Texas A&M University System.
In fall 2014, the media production emphasis was introduced to the Bachelor of Arts in Communications degree. Within the three years since its inception, the emphasis enrolled more than 100 students, making administrators realize the need for a fully-fledged degree plan for media arts.
“While the relationship between communication and media is a strong one, having a degree program that, in its very name, announces itself as more explicitly focused on media is a big step,” said Dr. David Gurney, Associate Professor and Chair of the Department of Communication and Media. “Our media students will be better served if allowed to focus more on how communication takes place across the vast array of different media platforms in operation today.”
The program will require a minimum of 120 credit hours and will have two areas of emphasis – media production and media studies. The media production emphasis prepares students for production-focused jobs in film, television and new media, while the media studies emphasis immerses students in the critical study of media culture, from the history of film and television to the contemporary age of digital production and social media. The program will allow students to cultivate the creative and critical skills necessary to work and engage with media content. In order to fully expand the opportunities available to students in the major, there will be four new courses offered in the program – Introduction to Media Production, Media Theory and Research, Photojournalism and Advanced Production: Commercial.
“This new degree will give students the opportunity to experience hands-on media production, critical media studies and to specialize in either while also being able to benefit from both,” said Gurney. “This new designation, deepened course offerings and concentrations will allow our students to better compete with students coming out of programs offered at other universities.”
Through this new program, professors like Gurney hope to be able to offer many innovative hands-on experiences for students in the coming years.