Dr. Brian C. Tietje

Education

Ph.D. Business Administration (Marketing), University of Washington, 1999
MBA Business Administration, University of Hawaii, 1994
BSBA Marketing, Bowling Green State University, 1988

• Research Interests: Sales, Consumer Psychology, Branding, Curricular Innovation
• Teaching Interests: Sales, Introduction to Business, Marketing Strategy, Integrated Marketing Communications

Biography

Brian C. Tietje

has served as dean of the College of Business at Texas A&M University-Corpus Christi since 2021 where he has the privilege to serve many first-generation students like himself. Prior to joining TAMU-CC, he served a 22-year career at Cal Poly (San Luis Obispo) as Professor of Marketing and in various leadership roles, including Vice Provost of International, Graduate and Extended Education. His undergraduate business degree is from Bowling Green State University, his MBA is from the University of Hawaii, and his Ph.D. is from the University of Washington. Brian has authored a variety of textbooks in topic areas including introduction to business and student success, and his research interests include sales, branding, and consumer psychology. He has consulted with a variety of organizations as a strategic planning facilitator and has served as a board member for several nonprofits in family services and economic development. Prior to his academic career, Brian worked in sales for Johnson & Johnson Consumer Products.

Selected Publications

• Borin, N. A., Metcalf, L. E., Tietje, B. (2008). Implementing Assessment in an Outcomes-Based Marketing Curriculum. Journal of Marketing Education, 30(2), 150-159. 
• Barber, C., Tietje, B. (2007). A Research Agenda for Value-Stream Mapping the Sales Process. Journal of Personal Selling & Sales Management, 28(2), 155-165. 
• Borin, N. A., Metcalf, L. E., Tietje, B. (2007). A Replicable, Zero-Based Model for Marketing Curriculum Innovation. Journal of Marketing Education, 29, 164-174. 
• Borin, N. A., Metcalf, L. E., Tietje, B. (2006). Building a New Marketing Curriculum. Marketing Insights, 3(1). 
• Barber, C., Tietje, B. (2006). A New Look at Industrial Sales and its Requisite Competencies. Journal of Selling and Major Account Management, 6(4), 27-40. 
• Tietje, B., Brunel, F. (2005). “Towards A Unified Theory of Implicit Consumer Brand Cognitions” in the book Applying Social Cognition to Consumer-Focused Strategy F.R. Kardes, P.M. Herr, and J. Nantel, eds., Lawrence Erlbaum Associates. 
• Barber, C., Tietje, B. (2004). Competency Requirements for Managerial Development in Manufacturing, Assembly, and /or Material Processing Functions. Journal of Management Development, 23(6), 596-607. 
• Tietje, B., Brunel, F., Greenwald, T. (2004). Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition? Journal of Consumer Psychology, 14(4), 385-403. 
• Barber, C., Tietje, B. (2003). A Distribution Services Approach for Developing Effective Competitive Strategies Against the Big Boxes. Journal of Retailing and Consumer Services, 11, 95-107. 
• Tietje, B. (2002). When Do Rewards Have Enhancement Effects? An Availability Valence Approach. Journal of Consumer Psychology, 12(4), 363-373. 

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