Dr. Long Pham

Education

M.S. Accountancy, Texas A&M University – Corpus Christi, 2023.
Ph.D. Management (Concentration: Operations Management; Minor: Applied Statistics), New Mexico State University, 2011.
M.S. Applied Statistics, New Mexico State University, 2011.
MBA. International Business, The University of Thai Chamber of Commerce, Bangkok, Thailand, 2003.
B.S. English, Hanoi University, Hanoi, Vietnam, 1999.
B.S. Economics (Major: Commercial Banking), National Economics University, Hanoi, Vietnam, 1998.
Business Analytics: From Data to Insights (Certificate), University of Pennsylvania, 2019.


Joined the faculty in 2022

  • Research Interests: Mobile Commerce, Mobile Payment, Mobile Banking, Online Service Quality, Supply Chain Management, Decision Support Systems, Expert Systems, and Business Analytics.
  • Teaching Interests: Operations Management, Supply Chain Management, MIS, and Business Analytics courses.

Biography 

Dr. Long Pham graduated with a bachelor's degree in commercial banking in 1998 from National Economics University in Vietnam and bachelor’s degree in English in 1999 from Hanoi University in Vietnam. He earned MBA in international business in 2003 from the University of Thai Chamber of Commerce in Bangkok, Thailand. He graduated from New Mexico State University in 2011 with two degrees - PhD in management with concentration on operations management and master's degree in applied statistics. Before coming to Texas A&M University – Corpus Christi, Dr. Long Pham taught at several universities, including National Economics University (Vietnam), Minot State University (US), New Mexico State University (US), and University of Louisiana at Monroe (US). He also graduated from Texas A&M University – Corpus Christi in 2023 with master's degree in Accountancy. Dr. Long Pham has research articles published in international journals, including Decision Support Systems, European Journal of Operational Research, International Journal of Educational Technology in Higher Education, to name a few.

Selected Publications

  • Changchit, C., Loveland, K. A., Cutshall, R., & Pham, L. (2024). Determinants of Social Image Satisfaction in Facebook Commerce: A Study of Pre-Owned Luxury Brand Watches. Journal of Global Information Management (JGIM), 32(1), 1-27.
  • Nguyen, T. T. T., Limbu, Y. B., Pham, L., & Zúñiga, M. Á. (2024). The Influence of Electronic Word of Mouth on Green Cosmetics Purchase Intention: Evidence from Young Vietnamese Female Consumers. Journal of Consumer Marketing, 41(4), 406-423.
  • Changchit, C., Cutshall, R., & Pham, L. (2024). Unveiling the Path to Mobile Payment Adoption: Insights from Thai Consumers. Journal of Risk and Financial Management, 17(8), 315.
  • Bland, E., Changchit, C., Changchit, C., Cutshall, R., & Pham, L. (2024). Investigating the Components of Perceived Risk Factors Affecting Mobile Payment Adoption. Journal of Risk and Financial Management, 17(6), 216.
  • Limbu, Y. B., & Pham, L. (2023). Impact of e-learning service quality on student satisfaction during the Covid-19 pandemic: A systematic review. Knowledge Management & E-Learning, 15(4), 523–538. 
  • Pham, L., Limbu, Y., Le, M., & Nguyen, N. (2023). E-government Service Quality, Perceived Value, Satisfaction, and Loyalty: Evidence from A Newly Emerging Country. Journal of Public Policy. doi:10.1017/S0143814X23000296. 
  • Pham, L., Klaus, T., & Changchit, C. (2023). Factors Influencing Intention to Use Online Consumer Reviews: The Case of Vietnam. Journal of Global Information Management (JGIM), 31(1), 1-22. 
  • Changchit, C., Changchit, C., Cutshall, R., Pham, L., & Rao, M. (2023). Understanding the Determinants of Customer Intention to Use Mobile Payment: The Vietnamese Perspective. Journal of Global Information Management (JGIM), 31(1), 1-27. 
  • Mollick, J., Cutshall, R., Changchit, C., & Pham, L. (2023). Contemporary Mobile Commerce: Determinants of Its Adoption. Journal of Theoretical and Applied Electronic Commerce Research, 18(1), 501-523. 
  • Pham, L. (2023). Bribery in the Oil and Gas Industry: The Case of Panalpina Bribery Scandal. Oil, Gas & Energy Quarterly, 71(3), 553 - 568.
  • Limbu, Y. B., Gautam, R. K., & Pham, L. (2022). The Health Belief Model Applied to COVID-19 Vaccine Hesitancy: A Systematic Review. Vaccines, 10(6), 973.
  • Limbu, Y. B., Pham, L., & Nguyen, T. T. T. (2022). Predictors of Green Cosmetics Purchase Intentions among Young Female Consumers in Vietnam. Sustainability, 14(19), 12599.
  • Phan, V., Thang, D., Vu, L., Pham, L. (2022). Customers' Perceived Value, Satisfaction, and Loyalty in Online Securities Trading: Do Moderating Effects of Technology Readiness Matter? (pp. 1-24). International Journal of E-Services and Mobile Applications.
  • Nguyen, N., Pham, L., Cox, S., & Bui, N. (2021). Departmental leadership and peer pressure on academic research performance at universities in emerging countries: An empirical study in Vietnam. Journal of University Teaching & Learning Practice, 18(6), 119-138. https://doi.org/10.53761/1.18.6.09.
  • Ahamed, A. J., Pham, L., (2021). Online Retailer Reputation, Satisfaction, and Trust as Catalysts in the Consumer Perceptions of Ethics on Online Retailers and Repurchase Intention (pp. 1-18). International Journal of E-Adoption.
  • Le, M., Pham, L., Kim, K., Bui, N. (2021). The Impacts of Supervisor - PhD Student Relationships on PhD Students' Satisfaction: A Case Study of Vietnamese Universities (pp. 1-16). Journal of University Teaching & Learning Practice.
  • Nguyen, H., Pham, L., Williamson, S., Chan, C., Tran, T., Vu, N. (2021). Explaining Intention to Use Mobile Banking: Integrating Perceived Risk and Trust into the Technology Acceptance Model (pp. 55-80). International Journal of Applied Decision Sciences.
  • A.F.M. Jalal, A., Limbu, Y., Pham, L., Nguyen, H. (2020). Understanding Vietnamese Consumer Intention to Use Online Retailer Websites: Application of the Extended Technology Acceptance Model (pp. 1-15). International Journal of E-Adoption.
  • Nguyen, H., Pham, L., Williamson, S., Nguyen, H. (2020). Individual Investors' Satisfaction and Loyalty in Online Securities Trading Using the Technology Acceptance Model (pp. 239-266). Geneve: International Journal of Management and Decision Making.
  • Nguyen, H., Pham, L., Williamson, S., Huong, V., Hoa, P., Trang, P. (2020). Impact of Perceived Risk on Mobile Banking Usage Intentions: Trust as a Mediator and a Moderator (pp. 94-118). International Journal of Business and Emerging Markets.
  • McKinley, C., Limbu, Y., Pham, L. (2020). An Investigation of Processes Linking Patient-Centered Communication Approaches to Favorable Impressions of Vietnamese Physicians and Hospital Services (pp. 44-59). International Journal of Society, Culture & Language.
  • Bui, N., Pham, L., Williamson, S., Mohebbi, C., Le, H. (2020). Intention to Use Mobile Commerce: Evidence From Emerging Economies (pp. 1-25). Hershey, PA: International Journal of Enterprise Information Systems.
  • Pham, L., Williamson, S., Limbu, Y., Pham, N., Coomer, T. (2020). Technology Readiness and Purchase Intention: Role of Perceived Value and Online Satisfaction in the Context of Luxury Hotels. Geneve: International Journal of Management and Decision Making.
  • Limbu, Y., Pham, L., Mann, M. (2019). Corporate Social Responsibility and Hospital Brand Advocacy: Mediating Role of Trust and Patient-Hospital Identification and Moderating Role of Hospital Type (pp. 159-174). International Journal of Pharmaceutical and Healthcare Marketing.
  • Pham, L., Williamson, S., Mohebbi, C., Nguyen, B., Nguyen, H. (2019). The Mediating Role of Perceived Value in the Effect of Multi-Dimensional Risk in Mobile Banking (pp. 1-25). Hershey, PA: International Journal of Enterprise Information Systems.
  • Kalargiros, E., Strickler, C., Pham, L., DeNardin, T., Coomer, T. (2019). Barriers to the Success of Total Quality Management Implementation in Vietnam’s Textile and Garment Companies (pp. 57-73). Hershey, PA: International Journal of Strategic Decision Sciences.
  • Pham, L., Kim, K., Walker, B., DeNardin, T., Le, H. (2019). Development and Validation of an Instrument to Measure Student Perceived E-learning Service Quality (pp. 15-42). Philadelphia, PA: International Journal of Enterprise Information Systems.
  • Pham, L., Limbu, Y., Bui, T., Nguyen, H., Pham, H. (2019). Does E-learning Service Quality Influence E-learning Student Satisfaction and Loyalty? Evidence from Vietnam (pp. 1-26). Catalonia: International Journal of Educational Technology in Higher Education.
  • Le, H., Pham, N., Pham, L., Berry, R. (2019). Technology Readiness and Satisfaction in Vietnam's Luxury Hotels (pp. 183-208). Olney, Bucks, UK: International Journal of Management and Decision Making.
  • Le, H., Nguyen, T., Pham, L., Strickler, C. (2019). Customer Trust and Purchase Intention: How Do Primary Website Service Quality Dimensions Matter in the Context of Luxury Hotels in Vietnam (pp. 1-23). Hershey, PA: International Journal of E-Services and Mobile Applications.
  • Kim, K., Harris, C. J., Pham, L. (2018). How Character Education Impacts Teachers (pp. 45-67). Stony Brook, New York: International Journal of Multidisciplinary Perspectives in Higher Education.
  • Pham, L., Williamson, S., Berry, R. (2018). Student Perceptions of E-learning Service Quality, E-satisfaction, and E-loyalty (pp. 19-40). Philadelphia, PA: International Journal of Enterprise Information Systems.
  • Pham, L., Pham, N., Le, H., Luse, D. (2018). Technology readiness and customer satisfaction in luxury hotels: A case study of Vietnam (pp. 1-23). London: International Journal of Entrepreneurship.
  • Chen, P., Pham, L., Cousins, B., Bui, C., Pham, L. (2017). Student satisfaction and its antecedents: How does student satisfaction index model matter in the context of joint master’s degree programs in Vietnam (pp. 6-25). Bloomsburg, PA: International Journal of Business and Applied Sciences.
  • Le, H., Pham, L., Aidan, C., Pham, T. (2017). The development and measurement of a customer satisfaction index (E-CSI) in electronic banking: An application to the central Vietnam region (pp. 45-58). Philadelphia, PA: International Journal of Strategic Decision Sciences.
  • Pham, L., Le, T. (2016). NegotiAuction: An investigation of its possible adoption (pp. 70-85). Philadelphia, PA: International Journal of Strategic Decision Sciences.
  • Pham, L., Phan, V. (2016). Internet banking service quality, customer satisfaction and customer loyalty: The case of Vietnam (pp. 1-17). Philadelphia, PA: International Journal of Strategic Decision Sciences.
  • Luu, C., Pham, C., Pham, L. (2016). Seasonality Effect on the Vietnamese Stock Exchange (pp. 28-40). International Journal of Financial Research.
  • Nguyen, A., Pham, C., Pham, L. (2016). Total Quality Management and Financial Performance of Construction Companies in Ha Noi (pp. 41-53). International Journal of Financial Research.
  • Tran, K., Pham, C., Pham, L. (2016). Predictors of Performance of the ERP Adopters in the Companies of LILAMA (pp. 110-120). International Journal of Financial Research.
  • Phan, X., Pham, C., Pham, L. (2016). The Competitive Advantages of Vietnam Footwear Industry: An Analysis (pp. 65-80). International Journal of Financial Research.
  • Than, V., Pham, C., Pham, L. (2016). Job Stress, Involvement, Satisfaction and Performance of Employees in Garment 10 Corporation in Vietnam (pp. 96-109). International Journal of Financial Research.
  • Pham, T., Pham, C., Pham, L. (2016). Top Management Support, Organizational Learning, Innovative Behavior, Employee Commitment and Organizational Performance of Manufacturing Companies in Hai Phong (pp. 54-64). International Journal of Financial Research.
  • Pham, L., Wallenius, H., Wallenius, J., Teich, J. (2015). Multi-attribute online reverse auctions: Recent research trends (pp. 1-9). European Journal of Operational Research.
  • Pham, L., Doan, A. (2014). Intention to use e-banking in a newly emerging country: Vietnamese customer’s perspective (pp. 103-120). Philadelphia, PA: International Journal of Enterprise Information Systems.
  • Pham, L., Zaitsev, A., Steiner, R., Teich, J. (2013). NegotiAuction: An experimental study. Decision Support Systems (pp. 300-309). Decision Support Systems.
  • Pham, L., Cao, N., Nguyen, T., Tran, P. (2013). Structural models for e-banking adoption in Vietnam (pp. 31-48). Philadelphia, PA: International Journal of Enterprise Information Systems.
  • Bertsch, A., Pham, L. (2012). A guide to multivariate analysis in cross cultural research (pp. 97-121). Oslo: Journal of International Doctoral Research.
  • Pham, L., Teich, J., Pallares-Venegas, E. (2012). Relationships between Logo Stories, Storytelling Complexity, and Customer Loyalty (pp. 73-92). Academy of Banking Studies Journal.
  • Pham, L., Teich, J., Tran, T. (2011). Theory of NegotiAuction: Conditions for Applications (pp. 1-22). London: Business Studies Journal.
  • Pham, L., Teich, J. (2011). A Success Model for Enterprise Resource Planning Adoption to Improve Financial Performance in Vietnam’s Equitized State Owned Enterprises (pp. 41-55). Philadelphia, PA: International Journal of Enterprise Information Systems.
  • Pham, L. (2011). Impact of Applying Human Resource Management Practices on Equitized State-Owned Enterprises’ Financial Performance in Vietnam (pp. 79-90). London: Journal of International Business Research.
  • Pham, L., Pham, L., Nguyen, D. (2011). Determinants of E-commerce Adoption in Vietnamese Small and Medium Sized Enterprises (pp. 45-72). London: International Journal of Entrepreneurship.
  • Pham, L. (2010). A Conceptual Framework for E-Banking Service Quality in Vietnam (pp. 81-95). London: Business Studies Journal.
  • Pham, L. (2010). The Relationships between TQM and Financial Performance: A Conceptual Model for Vietnamese Manufacturing Companies (pp. 35-45). London: Business Studies Journal.

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