The Power behind Serving Your Customer

Published: March 07, 2013

The Power behind Serving Your Customer

CORPUS CHRISTI, Texas – Lee Cockerell, retired Executive Vice President of Operations for the Walt Disney World Resort in Lake Buena Vista, Fla., honored Dr. Ben Blanco’s Retail Management class with his presence via Skype on March 6 to discuss the “power behind serving your customer.”

“Don’t ever underestimate what you can do,” said Cockerell. “I am shocked how far I got in my career.”

During the Skype conference, Cockerell divulged many leadership strategies that help build a company. He also revealed to the students that having a can-do attitude, staying organized, and being reliable are all factors that contribute to being a phenomenal worker.

“Be careful who you hire,” said Cockerell. “That’s why I was so successful, I hired great people.”

Cockerell is also the author of “Creating Magic,” which address the journey of becoming a leader, and “The Customer Rules,”   which discusses how to reel in long-term customers through means of customizing your product or service.

“These are books everyone needs to read,” said Blanco.

After 40 years of service in the hospitality industry, Cockerell began his own company, Lee Cockerell, LLC, which specializes in leadership and management training.  Cockerell spends his time touring different continents giving speeches on how to improve oneself, which in turn will improve one’s business. 

“When you serve the customer, you are always the giving one,” said Cockerell.  “Always do things for people and don’t expect anything.”