University Students Work with Local Businesses to Enhance Online Presence, Attract Viewers

Published: December 12, 2013

University Students Work with Local Businesses to Enhance Online Presence, Attract Viewers

CORPUS CHRISTI, Texas – Students from Dr. Cristina Kirklighter’s English 3375- Writing in the Professions class partnered with local businesses to conduct usability tests to help them edit and enhance important documents. Students presented their findings to company representatives on Tuesday, Dec. 10, in the O’Connor Business Building.

“For a lot of us, this was our first time dealing with a supervisor,” said Christina Martinez, a Communication major. “It gave us an opportunity to understand workflow and walk away with real work experience that other students don’t get.”

The clients were the Coastal Bend Business and Innovation Center; Coltarus Halos, a client of the CBBIC; and the Corpus Christi Hispanic Chamber of Commerce. After deciding on a target audience, students conducted usability tests to determine whether their websites and information pamphlets were attracting the intended group. They also helped edit such content to appeal to that particular demographic.   

“Assuming the role of the supervisor rather than professor, I was able to give my students a hands-on approach to the business world,” said Kirklighter, Professor of English. “I was so impressed by their ability to conduct themselves in such a professional manner; it really prepared them for future careers.”