Marketing, BBA
The marketing major is designed to help students prepare for careers in fields such as retailing, distribution, marketing research, advertising, and personal selling.
An On-Campus format provides a mix of online, face-to-face, and blended courses. The Online format provides 60 hours of online courses. The course schedule for the Online BBA-Marketing option will differ from on-campus course offerings and may not include all course options available to on-campus students.
Program Details
The marketing curriculum provides knowledge and competencies that facilitate acquiring and succeeding in entry-level positions and moving into marketing management positions or business ownership. Emphasis is on development of analytical skills adequate for and appropriate to professional marketing activities in a highly competitive global market place. Marketing courses stress problem solving and decision making and the development and implementation of competitive policies and strategies.
