Brand Pillars

Gulf of Mexico Experts
(point of difference)

• Environmental consciousness
• Research
• Marine life
• Government involvement and access
• Integration of scientific, artistic, economic, policy, and sociological expertise
• Port city location and waterway access

Rare Opportunities
(What we offer)

• Immersive learning
• On our own island
• Living lab in our backyard
• Affordable
• Engaging and award-winning faculty
• Practical experience
• Hands-on learning
• Access to research across all fields
• Partnerships with business and industry in the coastal region
• Community provides opportunities to grow

Coastal Lifestyle

• Seaside, beaches, island location
• Cultural influences of Corpus Christi and South Texas
• Focus on self-care (health, fresh air, activities)
• Relaxed
• Natural beauty and tropical climate
• Housing facilities near the water

Personal Engagement

• Access to activities and clubs
• Private school experience at a public university
• Hispanic-Serving Institution, Minority-Serving Institution
• Personal touch
• Faculty work hands-on with students to develop leaders
• Division I athletics
• Tight knit community
• Small town feel, big opportunities

Marketing phrases and headline samples

This list includes phrases and headlines commonly used in the university’s recruiting materials and other communication pieces. Members of the campus community are encouraged to incorporate these key points into their messaging as appropriate. The list will be updated periodically.

• Where Island Learning Meets Island Living
• With more than $140+ million in scholarships and aid awarded each year, you’ll get the financial help you need
• Get hands-on learning in a relaxed, coastal environment
• Participate in world-class research opportunities while pursuing your degree
• Get technical training in the lab and in the field
• Coastal Learning and Coastal Living
• Restore the Gulf

• Our Professors Dive In
• Save More Lives
• Lift Up Future Generations
• Bring Creativity to Life
• Take Center Stage
• Reach New Heights
• Immersive Learning
• Invest in Yourself
• Find your Voice
• Make a Masterpiece
• Learn by Doing
• Nationally Recognized
• Destination Location

Points of Distinction

• TAMU-CC is America’s #1 College by the Sea according to College Reviews.
• Classified as an “R2 Doctoral University—High Research Activity” by Carnegie Commission on Higher Education.
• Recognized by the Phi Theta Kappa Transfer Honor Roll for four years in a row for being transfer-friendly and creating pathways to excellence and success for transfer students. The university is the only school in the Texas A&M University System to be recognized on the Honor Roll.
• Ranked in the Top 20 on the Learn.org list of Best Accredited Online Colleges in Texas.
• Designated a Yellow Ribbon Program school by the U.S. Department of Veterans Affairs.
• Recognized by Niche.com as one of the top 10 Best College Campuses in Texas. With year-round sun, a steady breeze, and a tropical environment, our Island is a little slice of paradise for any student.
• The university’s Autonomy Research Institute (ARI) is one of seven Federal Aviation Administration UAS test sites in the United States. It was one of only two test sites selected nationwide by NASA to test drone traffic management in an urban setting.
• The university’s Harte Research Institute for Gulf of Mexico Studies (HRI) works across three countries and multiple disciplines to create solutions anchored in science that have a lasting impact on the Gulf of Mexico’s vast ecosystems, economies, and communities.
• The business and accounting degree programs in the College of Business are accredited by AACSB International—the Association to Advance Collegiate Schools of Business. AACSBaccreditation is the hallmark of excellence in business education and has been earned byless than 6% of the world’s business programs.